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Air and Water Purification Technology Market Entry

 
The Client’s Challenges
  • Client developing new technology component applications for air and water filtration products, but lacked current and projected market knowledge

  • Client was not aligned with any partners to penetrate these two  markets

 

Objectives

  • Positioning the client’s developing technology for approaching current producers

  • Designing strategy for market penetration

 

Deliverables (two individual projects, 8 weeks each)

  • Evaluate the market potential and analyze the cost structures of competitive technologies

  • Value chain and customers’ voice survey

  • Identify partners and guide for market penetration

 

Processes

  •  In-depth interviews with 20+ players and 100+ telephone interviews with experts, suppliers and competitors, for each project

  • Designed and hosted online customer surveys

  • Identified and qualified two partners for market penetration

  • Submitted the two reports as well as all the interview notes and all contact information for client follow up contacts

 

Results

  • The client has launched the component products in the prioritized markets

  • The client has built cooperative relationships with the recommended partners