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Powdered Metals Market Expansion

 
The Client’s Challenges
  • Limited sales in China as  compared with other global markets

  • Severe competition from domestic competitors

 

Objectives

  • Explore new market opportunities

  • Illustrate the current value chain and competitors’ profiles in each market

 

Deliverables (10 Weeks)

  • Market opportunities analysis

  • Value chain, end users and competitor profiling and analysis

  • Develop market expansion strategy

 

Processes

  • Conducted over 100 interviews, including 18 in-depth face to face interviews, with end users, competitors and industrial experts

  • Submitted report as well as all the interview notes and all contact details for client follow up

 

Results

  • Identified potential markets and access pathways

  • The client followed with the recommended expansion strategy