Oil & Gas Well Perforators Market Expansion

 

The Client’s Challenges

• Serious competition from domestic competitors

• Declining sales and market share

 

Objectives

• Identify addressable market

• Design strategies for market  expansion

 

Deliverables (12 Weeks)

• Phase I: Market Context: oil/gas and oilfield service market size, regulations

• Phase II: Market Access Approaches: customers, competitors, addressable market and penetration approaches

 

Processes

• Attended industrial technical seminars

• Interviewed over 150 players, including 43 in-depth interviews with industrial experts, oil/gas exploration and production companies, oilfield services companies, competitors, as well as client’s agent

• Arranged and accompanied the client to visit 12 potential customers

• Submitted the two phase reports as well as all interview notes and all contact details for client follow up

 

Results

• Uncovered 8 leads

• Identified partners to penetrate the market

• Prioritized the targeted markets and customers