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Oil & Gas Well Perforators Market Expansion

The Client’s Challenges
  • Serious competition from domestic competitors

  • Declining sales and market share



  • Identify addressable market

  • Design strategies for market  expansion


Deliverables (12 Weeks)

  • Phase I: Market Context: oil/gas and oilfield service market size, regulations

  • Phase II: Market Access Approaches: customers, competitors, addressable market and penetration approaches



  • Attended industrial technical seminars

  • Interviewed over 150 players, including 43 in-depth interviews with industrial experts, oil/gas exploration and production companies, oilfield services companies, competitors, as well as client’s agent

  • Arranged and accompanied the client to visit 12 potential customers

  • Submitted the two phase reports as well as all interview notes and all contact details for client follow up



  • Uncovered 8 leads

  • Identified partners to penetrate the market

  • Prioritized the targeted markets and customers

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