Key Component of HD Trucks Business Development in China

 

Objectives

Identify the potential customers and develop potential business for the client

 

Deliverables (6 weeks + 1 quarter)

• Phase I: Market assessment: market size, competitors, customers  and their needs

• Phase II: High management meetings and visits to build relationships

 

Processes

• 15+ in-depth or face-to-face interviews to understand customers’ needs

• Arranged 3 meetings between clients’ high management and the high management of their potential customers

• Submitted meeting notes, market research reports along with all interview notes and contacts’ details

 

Results

• The client has built relationships with the potential clients and negotiate with sales orders

• The client required similar services for their MD truck market expansion