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Key Component of HD Trucks Business Development in China

 
Objectives

Identify the potential customers and develop potential business for the client

 

Deliverables (6 weeks + 1 quarter)

  • Phase I: Market assessment: market size, competitors, customers  and their needs

  • Phase II: High management meetings and visits to build relationships

 

Processes

  • 15+ in-depth or face-to-face interviews to understand customers’ needs

  • Arranged 3 meetings between clients’ high management and the high management of their potential customers

  • Submitted meeting notes, market research reports along with all interview notes and contacts’ details

 

Results

  • The client has built relationships with the potential clients and negotiate with sales orders

  • The client required similar services for their MD truck market expansion