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Chlorinated Polyvinylchloride (CPVC) Market Expansion

The Client’s Challenges
  • Scant sales growth in China

  • Very low market share in China as compared to other global markets



  • Identify the high potential market segments and addressable market sizes

  • Provide market penetration strategy


Deliverables (15 Weeks)

  • Phase I: General Market Review: 33 market segments screening, industrial pipe materials used, major industrial CPVC supplier profiles

  • Phase II: Deep Dive Analysis on 8 market segments selected from phase I, competitive materials cost and performance comparisons, value chains and optional business models analysis



  • More than 30 in-depth face-to-face interviews and over 400 telephone interviews with designers, owners, competitors and experts

  • Submitted two phase reports, interview notes, and database with contacts’ information.



  • Identified the high potential market segments and the client has moved forward

  • Provided key buyers’ contacts for near future project leads and the client has followed up

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