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New Material for Back Panel of Consumer Electronic Devices

 
The Client’s Challenges
  • Client developing new glass ceramics back panel for electronic devices, but lacked market knowledge for its applications

  • Client had no partners for alignment for market penetration

 

Objectives

  • Evaluate the current market materials in use 

  • Identify the potential applications of the new material in consumer electronics market

 

Deliverables (4 Weeks)

  • Quantification of market size and opportunities for new materials

  • Analysis of cost structure of competitive materials

  • Identify potential partners and provide strategy for alignments

 

Processes

  • Interview over 37 players with 11 in-depth interviews, including independent design firms and original equipment manufacturers

  • Review the value chains and evaluate opportunities for specific applications

  • Identified two partners for market penetration

  • Developed and submitted report as well as all the interview notes and contacts’ information

 

Results

  • The client has launched its product in the prioritized market segments 

  • The client has started to cooperate with the selected two partners