New Material for Back Panel of Consumer Electronic Devices

 

The Client’s Challenges

• Client developing new glass ceramics back panel for electronic devices, but lacked market knowledge for its applications

• Client had no partners for alignment for market penetration

 

Objectives

• Evaluate the current market materials in use 

• Identify the potential applications of the new material in consumer electronics market

 

Deliverables (4 Weeks)

• Quantification of market size and opportunities for new materials

• Analysis of cost structure of competitive materials

• Identify potential partners and provide strategy for alignments

 

Processes

• Interview over 37 players with 11 in-depth interviews, including independent design firms and original equipment manufacturers

• Review the value chains and evaluate opportunities for specific applications

• Identified two partners for market penetration

• Developed and submitted report as well as all the interview notes and contacts’ information

 

Results

• The client has launched its product in the prioritized market segments 

• The client has started to cooperate with the selected two partners